Atalanta's 'plusvalenza' masterclass: Marco Balestra closes €50m deal for Inter
Inter ready to sign Marco Palestra; Atalanta will collect around 50 million euros. A mixed season at Cagliari and a well-timed rise to national team debut, Atalanta once again proved the lesson of 'selling to win'.
The Marco Balestra-Inter deal, which has become the biggest headline in the Italian Serie A transfer market, has now reached its final details. According to reports, the possibility of Balestra becoming Inter's new player is very high; With this, Atalanta stand to receive a whopping sum of around 50 million euros (including bonuses, reduction/increase possible).
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This is the saga of Atlanta's economic 'failures'. In extracting the highest 'plusvalenza' from a player they nurtured and groomed, the ability to read the market and not drop the price an inch at the right time, the Bergamo club have once again made their mark. Balestra's excellent season at Cagliari, followed by his debut with the national team—Atalanta have captured the momentum of this rise and pegged him at €50 million. This approach, made sure that there is a big club willing to pay for the target, has paid off in the end.
Now the next step for Atalanta is how to accurately redistribute this income. Selling at a good price is a skill; But reinvesting the same amount and renovating the team—that's a skill few have. This lesson has again been highlighted by the 'Devi' team. With only the last details remaining before the deal is officially completed, Atalanta are expected to look for the right additions in some of the key areas they are targeting.

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