Variations on the public encounter: Boris Baker debates the 2026 World Cup

"Thank you so much for the great attention to my 'drinking' breaks comment. It's wrong to compare it to a game of tennis; we play too long, and alone (for those who shouldn't be watching). We have to pay for ad breaks - welcome to 2026!" Baker wrote on the social media site. Earlier, Boris Baker had called 'drinking' breaks at football matches "a watchword in the sports industry". At the 2026 World Cup, 'drinking' breaks will take place at the 22nd minute of each period - these breaks, regardless of the weather, will last a mandatory three minutes.